Thanks to Robin for the early morning alert about ABT's new YouTube channel. It just went up 16 hours ago.
The one video so far is an introductory promo about the company. It is interesting who they chose to represent ABT — and the fine world class artists who they left out. What is most interesting, though, is the sales pitch in which they try to label their hodge-podge of styles as some kind of special energy. They seem to be the only ones aware of this "special energy" which most everyone else views as a phantom attribute and the inability to dance with the uniform qualities required in classical ballet or merge with the styles of all its freakin' guest artists. It’s a hodge-podge of styles.
Most everyone knows that the highest energy in the ballet universe is at NYCB where there is a cultivated style. ABT is making a big mistake trying to create an aura about its "special energy" when others already have that market cornered. It's like trying to break into the toothpaste market with the idea that you can beat Proctor & Gamble. Crest has already been done.
Let's be thankful that ABT finally found its wits and put up a YouTube channel, but they need to do better. Much better.